Transition of Thoughts

Weaving thoughts into words

The journey back home..

British Airways

Fuelled by love


There are more than 25 million Indians living abroad in more than 160 countries. Interestingly, as per a recent study, there are no Indians in only three countries of the world.

Whilst they may be living or working abroad, a lot many of them are still Indian at heart. Be it the spicy food or the warmth with which they meet our loved ones, the way they celebrate their festivals or their excitement at India winning a cricket match, Indians abroad always connect to India in various ways. And now, there is also the ‘Make in India’ movement which has picked up a lot of pace in the past year.

There are about 1.5 million Indians living in UK and this makes them a very lucrative market for airlines. Be it the various festivals like Holi, Diwali, the winter or the summer breaks, there is always a rush of people ready to fly back to their homeland.

So why should British Airways stay behind? It connects London Heathrow with New Delhi, Mumbai, Bengaluru, Hyderabad and Chennai through 49 flights a week. With investments of billions of pounds, British Airways have bought new aircrafts, improved their business class, first class and economy class services and also refurbished their lounges in different parts of the world. With Bollywood movies and more vegetarian food options, you are sure to have a delightful time on your journey back home.

British Airways have always ensured that their service standards and the overall travel experience stand out from their competitors. Considering that Indians are in general known to be quite emotional, they have always tried to connect with this aspect through their different advertising campaigns.

Consider their latest campaign ‘Fuelled by Love’ where a deep bond develops between a young flight attendant and an elderly lady. The flight attendant who is travelling to India for the first time takes care of her like her daughter. Finally when they land in Hyderabad, the lady invites the flight attendant to her home to experience India and its different customs.

It is a heartwarming story of love and mutual respect for each other. It’s a story of how in an era where we are all in a rat race to achieve our goals at any cost, an airline brings people from different cultures closer than ever before. Some of their other famous campaigns include A Ticket to Visit Mum, Go Further to Get Closer and The Welcome of Home.

So fasten your seat belts and be ready to experience the warmth and love for India on your way back from London Heathrow.

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  1. Loved this Ad:) So well executed!

  2. meandmydarkside

    I heard about this ad from bloggers and now, your description, has stamped the seal of excellence in it!
    Very well written buddy !

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