Twitter, the world’s most famous microblogging service has changed its web interface. There is only reason for Twitter making this move.
A move to bring in more users to start using the web interface. Its been seen that though the number of users on Twitter has multiplied many fold since its began its services in 2006, use of the Web interface compared to other applications has been minimal.
So let us see the differences in New Twitter as when compared to Old Twitter:-
1. Firstly, the New Twitter is designed to handle multimedia within the stream. One can view images and video from Twitter in a side panel on the right. This area will also show threaded conversations and other users’ profiles.
2. Secondly, all tweets, the users profile and the Direct Messages inbox are now at the top of the screen, with sub-menus for @replies (or mentions), retweets from and of your and others’ updates, lists and followers
3. Thirdly, the look and feel of the direct messages inbox has been changed. The inbox has threaded conversations, with the most recent messages on top and a tally of the number of messages in each thread.
Twitter’s new advertising strategy allows advertisers to pay Twitter to feature in a section that is automatically customised for each user and which suggests accounts for them to follow. This program to set their cash registers ringing is in addition to their “Promoted Tweets” and “Trends” options that show up as the top feed when people search for related words.
But the question is “Will this work”? There are a couple of reasons which indicate that this move may not exactly work: –
1. People love to use Twitter on the go. And since the time it became possible to tweet through mobile phones in countries like India which has a growing user base of Twitter, many people have started using this mode of tweeting. Many others who don’t use mobiles to tweet use various applications to tweet among whom “Tweet Deck” and “HootSuite” are the most renowned. And going back to the net to tweet for such an audience may not exactly be too exciting.
2. The advertising strategy suggesting users to follow certain accounts has been more or less a flop because of the fact that it has been an intruder in the conversations and people wouldn’t want to follow anyone just like that. On a place like Twitter unless you are a celebrity, people follow only after engaging conversations. And so this strategy is a failure from the beginning.
In the end, I would just like to say that though the New Twitter looks pretty good and has some nice new features in it, I would prefer tweeting with Tweet Deck which I have been using since long.
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