Karbonn Kamaal Catch, DLF Maximum, Citi Moment of Success – you may really wonder whether I am talking of cricket or advertising for Karbonn Mobiles, DLF or Citigroup but that’s the state of affairs of cricket in this country especially IPL – The Tamasha of Commercialisation of Cricket! After every six, catch, four or any good piece of cricketing skills, one keeps hearing the commentators saying – for eg: “And thats a Karbonn Kamal Catch!!”. Give us a break guys! We know you are paid for saying this and we know its crass commercialisation but the least we wanna hear is a catch being called Karbonn Kamal..God!
An MRF emblem or symbol which is there at every ground is shown every few minutes and the commentators keep blabbering something or the other such as some players being brand ambassadors or it being the academy for cricket in the country blah blah…Common guys! At least 90% if not 100% watching the game knows what MRF stands for and its whole story. The least you can do is keep quiet when it is shown and talk more about the cricket going on, on the ground rather than such crap. Then there are the so called “strategic time-outs” which are 2.5 half minute breaks to include as many ads as possible. Do teams really need these timeouts? I am sure the captains can give the best answer. Many times at these strategic timeouts, one or the other team is almost in complete disarray. The only strategy which they can have then is how fast to win or how fast to avoid losing.
The worst of all is incorporating advertisements in between balls! Yes guys you heard it right! Be it INQ from Aircel, Maxx Mobile, Blackberry etc, Mr Lalit Modi has become probably the first guy to incorporate ads in between the match! OMG!!!! Isn’t that the limit?
Then there are the IPL parties, best catch taken by a person who would get a Karbonn Phone and 25,000 bucks and what more. My point is making money, building partnerships, signing deals and things like these are fine. But why spoil the game? I am sure people will say why am I watching the game. But guys wouldn’t you agree that such things are making the cricket purely for money? Even in world cricket such things don’t happen.