“You Never Know When You’ll Get Lucky!” (YNKWYGL) is written by Priyadarshini Narendra and is the next book from the ‘Fingerprint Publishing’ stable. Priya has spent several years in the advertising industry and has many interesting campaigns to her credit. This is her first attempt at portraying life in the fast lane of the advertising world. Does she succeed? Let’s check it out.
The blurb goes like this:
When Kajal, a sassy never-afraid-to-make-an-idiot-of-herself-in-public copywriter, finally decides to put her love-life on hold and focus on that long-overdue promotion, fate mysteriously throws her way a stream of eligible bachelors: from Mr Could-Be-Right who lives in another city, to a reputed lech of a neighbour who becomes her knight in shining armour, from a hunky researcher intent on proposing, to a childhood-nemesis-turned-amorous-pursuer.
Add to the mess a client who is a pain in the ass, a crucial ad campaign for a brand of condoms, disapproving middle-class parents and, to top it all, the most romantic rainstorm of the decade and Kajal seems to be no longer in control of anything!
But luck has its own sweet way of dealing with troubles. After all, you never know when you’ll get lucky!
Though they say, ‘Never judge a book by its cover’, I always believe that the cover page gives a glimpse of what to expect. This one has quite a unique one at that. Though it gives you the impression of a novel which may impress the female crowd, you are tempted to go through it.
The concept is nothing new. The treatment though is fresh and captivating. The story moves at a good speed and though the plot gets Bollywood-ish at times, Priya manages to retain the reader’s attention with a good mix of wacky and catchy dialogues . There is a mix of everything – comedy, romance, drama, emotions. Her experience in the advertising industry shows at the way she tackles the situations and characters throughout the book. Thankfully keeping all types of readers in mind, Priya has stayed away from the ‘Mumbo-Jumbo’ jargons of the advertising world.
But the positive about the book could become a slight negative as well. Since it gets quite predictable and cliched at times, people may get a bit disinterested. Another problem with the book is the fact that it gets quite ‘girlish’ at many places. Whether its shopping and putting on perfumes and clothes of various brands or criticizing men, more women would associate themselves with these situations. Though YNKWYGL is narrated from the point of view of Kajal, Priya could have shown slightly stronger male characters to make her readers feel for both the guy and the gal.
Kaajal as the fashionista, sassy and moophat advertising professional is the heart and soul of this book. She holds the story together with all her lovely antics. Debu, Shonali and Dhir are the others who complete the characterization of the story.
All in all, a fun read for sure!
Rating – 3/5