Sometimes a blog just won’t work in the way that its creator originally envisioned it. And that’s ok; blogging is all about embracing change and implementing good ideas. Most bloggers try again when one idea doesn’t pan out. But when you’re assessing the success of your own blog, it can be hard to accept signs of failure. An unsuccessful blog isn’t something that just happens overnight; the causes and symptoms can be seen over its entire lifespan. These signs are universal for any failing blog, including (but not limited to) the following events:
1. Infrequent blog posts on topics not worth posting about in the first place (i.e. posts about being busy, posts that promise more posts in the future, and so on)
2. Few (or close to zero) comments on any of your posts
3. Little enthusiasm or drive on your part to contribute new material to the blog
4. The existence of numerous blogs that do what you try to do better, funnier, or faster
If any of the above events seem familiar to you as a blogger, it might be time for you to seriously assess the direction of your web-based career (or hobby). I know, I know: it’s a tough picture to take in, but the sooner that you face the problems of your blog, the sooner you can correct them. So your blog isn’t everything you dreamed it would be when you made that first WordPress. What now?
Don’t dwell on past writings
The past is the past. If you wrote less than great material before on your blog, now is not the time to worry about it. Your concern is with the new chapter of your blog, a new beginning meant to free you from the slump that’s dragged your previous posts for so long. So don’t waste time going through your archives and freaking out over content that you can’t take back (well, you could delete it, but let’s not focus on that right now). Instead, be proactive about the change in your blog. Look on the web for blog-related inspiration, or try writing new posts with a different approach to your normal writing style. Look forward to generate new and compelling content.
Determine a new direction
If anything, an unsuccessful blog requires a new direction in order to be saved from extinction. If the problem lies with your inability to post on your blog at regular intervals, there could be several reasons why you’re avoiding it. You might not be as excited about your subject as you were when you first created the blog. Or maybe you felt helpless to compete against the dozens of blogs that cover the same content that you want to share with your readers. You can remedy this by changing the theme of your blog to something that truly ignites a passion in you.
People make successful blogs by following their passions. They are politicos, music fans, entertainment news junkies, and health enthusiasts who want nothing more than to share their interests with anyone willing to give them a chance. Your job as a blogger is to find something that you’re willing to discuss, day in and day out, on an engaging and enlightening level with readers. If you haven’t found a topic that motivates you to such passion, then perhaps you should put your blog on hold until something does.
This is a guest post by Nadia Jones who blogs at accredited online colleges about education, college, student, teacher, money saving, movie related topics. You can reach her at nadia.jones5 @ gmail.com.